The Leaf Market: Manifest Green Consumption

What is Green Consumption?

• Prioritizing Eco-friendly Products: Favoring low-emission alternatives and adopting a zero-waste or plastic-free approach.

• Supporting Local Produce: Consuming fresh, clean, and safe local agriculture to minimize the carbon footprint from transportation.

• Choosing Reuse over Single-use: Opting for reusable bags and durable items instead of disposable, one-time-use products.

• Mindful Consumption: Emphasizing sharing, swapping, and rational shopping over excessive consumerism.

• Creating Ethical Trade Spaces: Fostering commerce environments that are anchored in integrity and mindful living values.

Green Consumption is one of the 16 Green Values manifested in the mission of "Creating Our Dream Life" at the Tay Bac New Urban Area.

The 'Leaf Market' is a signature tourism fair within the Tay Bac Converging Tourism Village—a unique cashless marketplace where leaves are the only currency. Here, a single leaf is exchanged for one green product, turning a simple transaction into a profound statement of sustainable living

Hanging Market
Inspired by the iconic Floating Markets of the Mekong Delta—where fresh fruits and vegetables sway from bamboo poles to signal their presence over the water—this spot reinvents that tradition on land.

Experience the Hanging Market at the Leaf Fair, where baskets of seasonal fruits are layered with bundles of garlic and onions—specialties of Ninh Thuan. This harmonious fusion of Mekong Delta’s visual merchandising and local agricultural heritage creates a vibrant, multi-sensory space for visitors to explore.

Tree's Market

Rooted in ancient 'Agrarian Traditions,' seedling markets have long served as the strategic 'trading ports' of the agricultural sector.

Inspired by the Doc Buoi Market on Hoang Hoa Tham Street—one of Hanoi’s oldest traditional fairs that still preserves the rustic charm of seedling and ornamental plant trading in the heart of the capital—the Seedling Market at Tay Bac evokes deep nostalgia for a long-standing 'Agrarian Culture.' It is a hub for exchanging premium seedlings, innovative agricultural supplies, and modern cultivation techniques. Here, we witness the joyful transformation of Farmers into Agri-entrepreneurs, all within the friendly and vibrant atmosphere of the Leaf Market

Green Market

As development progresses, 'Civilized Markets' have evolved to reflect the distinctive traits of contemporary life.

At the 'Green Market' spot, we orient consumers toward a green-living mindset through essential, everyday household products. This space is defined by its convenience, diversity, and health-centric focus, while remaining strictly eco-friendly and operating as a cashless ecosystem. It represents the seamless integration of modern retail and environmental responsibility.

Kiosk Tay Bac Village

Our open-air kiosks, nestled under the cool, verdant shade of ancient mango trees, showcase a premium selection of raw and processed local produce. This setting offers a vivid preview of the 'Mango Market'—a signature landmark within the Tay Bac Village.

Each market session serves as a strategic exchange hub for green products from the Village and its integrated partner models. The portfolio is highly diverse, ranging from medicinal herbs, artisanal teas, and botanical beverages to OCOP-certified specialties and innovative sustainable creations

 Recycle Market

Guided by a long-term vision for sustainable Green Consumption,

The 'Recycled Green House' serves as a practical manifestation of circular, low-emission products. It brings sustainability to life through tangible experiences, including at-source waste sorting, the use of organic and bio-based materials, and the promotion of innovative, eco-friendly creations.

The Integration Market

Inspired by the burgeoning trend of multinational cultural and culinary exchange fairs, The Integration Market weaves together global flavors and entertainment, offering a vibrant, dynamic, and diverse experience. The Leaf Market space "manifests" a creative festival of Green Consumption—a new energy fueled by 05 Spaces of Ethical Trade.

The Tay Bac Village Leaf Market integrates entertainment into a conceptual tapestry inspired by 07 Market Personas, reflecting distinct cultural traits from rural to urban landscapes: The Highland Fair, The Floating Market, The Seedling Market, The Urban Civilized Market, The Recycling Market, The Mango Market, and The Cultural Exchange Market. All are bound by the unique green experience of Leaf Currency—a strictly cashless environment.

The Tay Bac Tourism Village Fair is envisioned as a compelling, multifaceted space committed to sustainable growth for a green future. MANIFEST 01, through the Leaf Market, is a step toward standardization—aiming for boutique, creative, and engaging fair versions. It serves as a platform connecting green startups and non-profit environmental projects, while radiating green values to both local residents and tourists from across the globe.